Q&A: Buffalo Wild Wings EVP Judy Shoulak Says Community Focus is Key to Chain's SuccessBuffalo Wild Wings continued on a roll in 2009, adding units and growing sales as competing casual-dining concepts struggled. Newly promoted Executive Vice President Judy Shoulak shares her perspective on the chain's success.
By Christine LaFave Grace, Associate Editor -- Restaurants & Institutions, February 5, 2010
Buffalo Wild Wings expects Super Bowl Sunday to be, as in years past, its biggest single sales day of the year, and the Minneapolis-based chain has more to celebrate in 2010 than a Super Bowl match-up that's drawing national interest. The 27-year-old concept has grown to 652 units--90 more than on last year's Super Bowl Sunday--on a promise to guests of wings, beer and sports; in October, Buffalo Wild Wings reported revenue growth of 25% for the third quarter of 2009. Same-store sales, too, rose slightly in the same period: 0.8% for company-owned stores and 1.9% for franchised stores. These numbers led CEO Sally Smith to project that the chain would meet its goal of 20% to 25% net earnings growth for the year; fourth-quarter results are expected to be released Feb. 11.
Read the full article here: http://www.rimag.com/article/447893-Q_A_Buffalo_Wild_Wings_EVP_Judy_Shoulak_Says_Community_Focus_is_Key_to_Chain_s_Success.php
Monday, February 8, 2010
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